Post by account_disabled on Feb 27, 2024 6:27:12 GMT
The a massproduced product means in some way hacking the brand and its narrative. Change the languages and meanings and replace them with a piece of your own narrative. Of course collaborations between artists and fashion are not a contemporary phenomenon. For example the meeting between the genius of Salvador Dal and that of Elsa Schiaparelli gave rise to one of the most famous collaborations between artists and stylists in the history of fashion. But this is not about collaborations on the contrary MSCHF is keen to specify that its capsules are not the result of agreements.
No we are faced with another phenomenon. More and more often we find ourselves faced Iran Mobile Number List with customizations that arise so to speak from the bottom up . Phenomena in which the brandconsumer dialectics are reversed in which the narrative heritage of a brand is swallowed up by consumers to then be literally digested transformed and returned to the community always in the same form but with other meanings. The products are deconstructed and deprived of their original meaning becoming true artistic performances symbolizing social and cultural tensions. A sort of userexperience taken to the extreme.
The drool of brand activism One wonders arent these the situations that cause a short circuit in the new paradigm of brand activism in which brands are positioning themselves Isnt this a ripple on the surface in the sea of ethics activism and stance that brands have begun to wallow in perhaps too lightly Colin Kaepernick with the Dream Crazy campaign not only risks being perceived as a repressive and conservative brand for the choice to sue an artistic collective but also jeopardizes its credibility by siding with the the most fundamentalist wing of Catholics precisely against a black and queer artist. And then one of the points of The Newtrain Manifesto comes to mind written by the students of the Holden.
No we are faced with another phenomenon. More and more often we find ourselves faced Iran Mobile Number List with customizations that arise so to speak from the bottom up . Phenomena in which the brandconsumer dialectics are reversed in which the narrative heritage of a brand is swallowed up by consumers to then be literally digested transformed and returned to the community always in the same form but with other meanings. The products are deconstructed and deprived of their original meaning becoming true artistic performances symbolizing social and cultural tensions. A sort of userexperience taken to the extreme.
The drool of brand activism One wonders arent these the situations that cause a short circuit in the new paradigm of brand activism in which brands are positioning themselves Isnt this a ripple on the surface in the sea of ethics activism and stance that brands have begun to wallow in perhaps too lightly Colin Kaepernick with the Dream Crazy campaign not only risks being perceived as a repressive and conservative brand for the choice to sue an artistic collective but also jeopardizes its credibility by siding with the the most fundamentalist wing of Catholics precisely against a black and queer artist. And then one of the points of The Newtrain Manifesto comes to mind written by the students of the Holden.